Browsing Graduate School of Business by Author "Nyasulu, Mirriam"
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Assessment of customer retention at hostels board of management (hbom) for Longacres lodge in Lusaka, Zambia
Nyasulu, Mirriam (The University of Zambia, 2020)Customer retention is key to successful operations of any business. It contributes to revenue creation and helps to build the image of an organization. Unfortunately, Longacres Lodge has lost a considerable number of ...