Status of goat marketing in Zambia: The case of Lusaka urban small livestock market
Lukubi, Hambote Millimo Winford
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This study was an in-depth investigation of the status of goat marketing in Zambia: the case of Lusaka Urban Small Livestock Market. Therefore, the general objective was to study the status of goat marketing in Zambia. The general objective was simplified into specific objectives which were; to establish factors affecting goat marketing in Zambia; to identify goat marketing channels; to determine profitability of goat marketing in terms of gross margins for producers and traders; and to ascertain destination of goats in the export market. The Central Statistical Office (CSO) has no data on goat marketing pattern and demand trends. Therefore, it was vital to study status of goat marketing in Zambia. The rationale of the study was that information generated would be relevant for policy formulation, improving marketing and facilitating the manipulation of factors to the advantage of the goat agricultural sub-sector. The study employed gross margin analysis theory that provided the theoretical framework and basis for studying goat marketing. Relevant literature was reviewed that showed knowledge gap. The study was carried out at Lusaka Urban Small Livestock Market managed by Small Livestock Association of Zambia (SLAZ). Respondents were purposively randomly selected as goat producers, traders/stock agents and consumers. The data collected were coded and entered into and processed using Statistical Package for Social Sciences (SPSS) software. In addition gross margin analysis tool was also employed. The analysis of data revealed that goat marketing faced numerous impediments such as lack of market information, disorganized market system, poor market infrastructure, distance to market, and live body weight and healthy influencing goat price. The study found that producers accrued higher gross margins than traders and that goats are exported to DRC. The majority of consumers preferred goat meat and reside in high density residential areas. The majority of consumers had monthly income between K250,000 to K500,000 followed by those earning less than K250,000. The source of goats is Southern province, and traders mostly sold goats to meat sellers. It is recommended that promotion of goat production and marketing of goats and its products be increased; government to formulate deliberate policies lo support goat business; and need for both public and private sector to mobilise and support production and marketing system of goats by establishing efficient networking at producer to marketers level i.e intervene in goat production and marketing thus eventually .stimulating the promotion of goat meat marketing and consumption.
- Agriculture