Communication for porverty alleviation : The case study of Plan, An international Humanitarian, Child focused Development Organisation working in Zambia

Abstract

Poverty affects nations in many different ways. Many people in Zambia especially in rural areas live in poverty. Plan an international humanitarian, child-focused development organisation without religious or political affiliation is among many non-governmental organisations that are lighting against poverty. The author was attached to Plan in Zambia from March to May 2004. The attachment provided the author with a rare opportunity to work for an international organisation. Plan has undertaken a number of programmes to improve the food security of its target beneficiaries. Plan has spent a lot of resources on capacity building so that the communities can sustain the programmes after completion of its programmes. The groundnuts seed multiplication project in Chadiza and the livestock restocking project in Mazabuka have assisted a lot of people to improve their food security. Communication is vital in the successful implementation of any project. The researcher recommends that Plan in Zambia should publicise its activities so that people can know about its programmes. Communication strategies should put emphasis on dissemination of information about its programmes and how to sustain these programmes.