• Login
    View Item 
    •   UNZA Repository Home
    • Education
    • Library and Information Studies
    • View Item
    •   UNZA Repository Home
    • Education
    • Library and Information Studies
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The role of the private media in the provision of development information to people in Lusaka, Zambia

    Thumbnail
    View/Open
    Journal article (390.0Kb)
    Date
    2013
    Author
    Mulauzi, Felesia
    Mwalimu, Edward C.
    Bwalya, Tuesday
    Chisunka –Mwila, Precious
    Type
    Article
    Language
    en
    Metadata
    Show full item record

    Abstract
    The private media can contribute immensely to meeting the development information needs of any nation by providing the much needed information for development. While a number of studies have examined the relationship between media and development, few have investigated the link between the private media and development information. Information is essential as it ensures that citizens make responsible, informed choices rather than acting out of ignorance or misinformation. Information serves a “checking function” by ensuring that activities taking place carry the wishes of the majority in the nation. The media whether public or private have the potential to provide that access. The purpose of this study was to investigate whether private media provided development information to people in Lusaka, Zambia. Seventeen private media institutions participated in the study. These included print, online and broadcast private media. The results are reported and include the participants’ types of development information they provide; format and language in which they provide development information; target group for development information; the times development information is presented; and policy for the provision of development information.
    URI
    http://dspace.unza.zm/handle/123456789/5511
    Publisher
    University of Zambia Press
    Subject
    development information
    Independent media
    Media
    Press
    Private media
    Zambia
    Economic development
    Collections
    • Library and Information Studies [57]

    DSpace software copyright © 2002-2016  DuraSpace
    UNZA homepage | UNZA Library | Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of UNZA RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2016  DuraSpace
    UNZA homepage | UNZA Library | Contact Us | Send Feedback
    Theme by 
    Atmire NV