• Login
    View Item 
    •   UNZA Repository Home
    • Theses and Dissertations
    • Humanities and Social Sciences
    • View Item
    •   UNZA Repository Home
    • Theses and Dissertations
    • Humanities and Social Sciences
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    An assessment of television coverage of cervical cancer in Zambia: a case of Muvi television

    Thumbnail
    View/Open
    Masters Thesis (1.498Mb)
    Date
    2017
    Author
    Hamoonga, Barbara
    Type
    Thesis
    Language
    en
    Metadata
    Show full item record

    Abstract
    This study had two purposes; (1) to investigate the nature of coverage of cervical cancer content in Muvi television evening newscasts, (2) to find out how helpful the information is in educating women on the disease for them to uptake early screening. Zambia has a population of 3.21 million women aged 15 years and older who are at risk of developing cervical cancer (Mwanahamuntu: 2007). The study employed exploratory and descriptive research designs. Data was obtained through content analysis of 365 evening newscasts, in-depth interviews of a medical expert and other three media personnel, and quantitative survey of 100 women in Lusaka district. The findings revealed low coverage and non-holistic reportage. No in-depth reporting was done compromising quality of news. Hence, the content had limited influence in encouraging women to uptake cervical cancer screening. No deliberate editorial policy and training was given to reporters working on cervical cancer stories. In conclusion, this researcher urges a move away from the piecemeal approach towards a more holistic approach for news to have meaningful impact on women’s behavior. Reporters to be trained and editorial policy put in place to maximize quality of news. This study is mainly exploratory and future studies should investigate how television can effectively influence the Knowledge, Attitudes and Practices (KAP) of women regarding the disease
    URI
    http://dspace.unza.zm/handle/123456789/5533
    Publisher
    The University of Zambia
    Subject
    Media coverage--Cervical cancer--Zambia
    Cervical cancer--Zambia
    Description
    Thesis
    Collections
    • Humanities and Social Sciences [807]

    DSpace software copyright © 2002-2016  DuraSpace
    UNZA homepage | UNZA Library | Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of UNZA RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2016  DuraSpace
    UNZA homepage | UNZA Library | Contact Us | Send Feedback
    Theme by 
    Atmire NV