Analysis of the marketing efficiency of indegenous leafy vegetables(ILV)in Zambia: A case study of Soweto Market in Lusaka

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Chipilipili, Given
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University of Zambia
It is a known fact that smallholder farmers are the major producers of indigenous leafy vegetables (ILVs) and other crops in this country. Various characteristics of these crops merit their high nutritional value, medicinal properties and low costs of production. However, farmers have cited lack of access to markets and uncoordinated market linkages among supply chain participants as the major marketing challenge regarding trade in these crops. This has led to low production of these crops, because it is the market that drives production. Most studies have looked at agriculture marketing policies, with maize markets as the focus of research while neglecting other crops. This study was carried out in Lusaka district, and it was aimed at analyzing the marketing efficiency of ILVs and the factors that affect the marketing margins in Zambia. The objectives of the study were to assess the structure I LV markets, identify the marketing channels, measure the marketing margins and identify factors affecting marketing margins at each level of marketing. The structured questionnaire was the primary instrument used for data collection and also informal interviews. Descriptive statistics were generated using SPSS. Excel was used to organize Outputs and Stata was used to estimate the model using the multiple regression. The results showed that the market system of I LV was competitive and this was determined by the CR8 value of 14%. The farmer's share was determined at 83%) showing that the market was efficient as just a small amount went into the marketing system. Factors that were considered affecting the marketing margins included age, level of education, household size, distance to the nearest market, farm size, extension services, access to credit and quantity traded. Household size (P-values = 0.017, 0.014, 0.019 for amaranthus, pumpkin leaves and sweet potato leaves respectively), access to credit (P-values = 0.03, 0.06, 0.08 for amaranthus, pumpkin leaves and sweet potato leaves respectively) and quantity traded for sweet potato leaves (P-value = 0.10) were identified as being statistically significant in explaining the marketing margins at 95% confidence level. It is therefore recommended that effective linkages between producers, retailers and consumers be strengthened. Thus, it is important that the government create and improve access to markets and providing linkages so as to have ready markets. Extension service provision should also be considered as it can improve the effectiveness of this industry as it has the potential to increase smallholder incomes.
Student Project Report
Endemic plants-Zambia , Wild plants,Edible-Zambia-Marketing