Health Promotion communication processes: A case study of ZIHP-Comm. and UNAIDS ICT/ESA

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Mayembe, Morden Mumanga
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This eight-chapter report explores the communication processes that are employed by health promotion organisations. It is a case study of the Zambia Integrated Health Programme, communication component (ZIHP-Comm.) and the Joint United Nations Programme on HIV/AIDS Inter-country Team for Eastern and Southern Africa (UNAIDS ICT/ESA). This report is a result of a four-month attachment at ZIHP-Comm. in Lusaka and a two-month attachment at UNAIDS ICT/ESA in Pretoria, Republic of South Africa. It is a partial fulfillment of the requirements for the degree of Master of Communication for Development (MCD) offered by the Department of Mass Communication at the University of Zambia. The information contained in this report culminated from participant observation and individual in-depth interviews. Various books and documents were also reviewed, for relevant information, to add value to the report. The report opens with a background chapter which is aimed at giving guidance to communication practitioners with regards to potential areas of intervention. The second chapter contains the methodology used during the attachment and the literature review. Chapter three gives the conceptual framework of health communication. It contains rich information that may assist communication practitioners and scholars to know what works and what does not work in health communication. The fourth chapter talks about this writer's personal experiences during the attachment, while the fifth chapter discusses the problems and challenges faced by the two institutions to which this writer was attached. Chapter five is particularly important to communication practitioners and scholars as it highlights most of the problems associated with health promotion in the specified areas. Chapter six discusses the input of this writer during the attachment while chapter seven discusses the findings during the attachment. The final chapter draws some conclusions and recommendations on the findings.
Health Promotion-Zambia , Health Education-Zambia