Assessing anti-HIV/AIDS campaigns in Zambia: a case study of strategies and tactics used by the Commonwealth Youth Programme in Lusaka
Date
2012-05-21
Authors
Siulapwa, Christopher Kaule
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Abstract
This study was carried out at the Department of Mass Communication in the University of Zambia and the Commonwealth Youth Programme Africa Centre (CYPAC). The objectives of the study were to find out what the Commonwealth Youth Programme (CYP) had been and was doing to solve some of the HIV/AIDS problems of the youth in Zambia; to find out what HIV/AIDS strategies and tactics had been/or were being employed by the Commonwealth Youth Programme (CYP) to try to combat HIV/AIDS and try to analyse the anti-HIV/AIDS strategies and tactics that the youth were using with a view to make recommendations for a better communication performance. The study thus used both quantitative and qualitative approach to research. It used instruments and techniques such as observation, reading of various documents, in-depth interviews, questionnaires and sampling. The data collected was pre-coded and fed into the Statistical Package for Social Sciences (SPSS) Programme. A summary and organisation of the data was done using descriptive statistics such as cross-tabulations and frequencies. The results of the findings, analyses and interpretations of the anti-HIV/AIDS strategies and tactics used by the youth were popular to the youth than others, for instance, the abstinence, being faithful and condom use strategy and tactic showed that 92 percent and 74 percent for Chelstone Clinic and Chipata Clinic youth respectively indicated that abstinence was very reliable/reliable as an anti-HIV/AIDS strategy and tactic to use in the fight. Lastly, the question of what sex, male or female supported what anti-HIV/AIDS strategy and tactic was neither here nor there what was at stake was communicating with the youth the right and effective anti-HIV/AIDS strategies and tactics.
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Keywords
Advertising Campaigns--Anti-HIV/AIDS--Zambia