Business continuity in times of crisis; an assessment of the impact of COVID-19 pandemic on the paint manufacturing industry in Lusaka: a case study of Kansai Plascon Zambia limited.
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Date
2024
Authors
Sachiyuka, Patricia
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Journal ISSN
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Publisher
The University of Zambia
Abstract
This study delves into the profound impact of the COVID-19 pandemic on the paint manufacturing industry in Lusaka, Zambia, focusing on the strategic responses and resilience displayed by Kansai Plascon Zambia Limited, a key player within the region. Employing a qualitative research approach, the study undertakes a comprehensive analysis of data sourced from diverse stakeholders, including customers, employees, suppliers, and industry leaders. This method ensures an understanding of the intricate challenges and opportunities that unfolded in the industry. The findings illustrate the far-reaching effects of the pandemic on the paint manufacturing sector, encompassing operational aspects, customer expectations, workforce dynamics, and relationships within the supply chain. Through detailed qualitative thematic analysis, insights into how industry stakeholders navigated these challenges are provided, revealing adaptive measures and strategic responses instrumental in sustaining operations during challenging times. Kansai Plascon Zambia Limited's experiences and actions serve as a focal point for understanding how a prominent industry player grappled with the unprecedented challenges posed by the pandemic. The study unfolds responses that go beyond mere survival, emphasizing proactive and innovative measures that emerged within the industry. Key themes that emerged during the pandemic, such as operational flexibility, strategic innovation, and financial prudence, are highlighted. The research emphasizes the resilience of the paint manufacturing industry's supply chain, a crucial factor in sustaining operations amidst disruptions. Additionally, the critical role played by a skilled and adaptable workforce in withstanding challenges and driving proactive responses to evolving industry dynamics is illuminated, underscoring the continuity of operations and the ability to innovate in the face of adversity. The study also places significant spotlight on the transformative impact of technological advancements within the paint manufacturing sector, including investments in digitalization, research and development, and the adoption of eco-friendly manufacturing practices. These technological strides, beyond operational efficiency gains, align the industry with global sustainability goals, fostering innovation and positively impacting market reputation. The findings serve as a roadmap for the paint industry, highlighting the importance of continuous learning, collaborative partnerships, and a resilient workforce which if embraced, the can industry navigate challenges and drive innovation, ensuring its relevance and prosperity in an ever-changing business landscape.
Description
Thesis of Master of Business Administration - General.