Entrepreneurial orientation and it’s effects on micro, small and medium enterprises (MSME’s) business performance in Lusaka district.

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Chota, Malama Chola
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The University of Zambia
Empirical studies have shown that Entrepreneurial Orientation is an important catalyst in the process of improving firm performance and growth . This study analyses Entrepreneurial Orientation (EO) dimensions (autonomy, competitive aggressiveness, innovativeness, pro-activeness, and risk taking) on the business performance of Micro, Small and Medium Business Enterprises. The study employed a structured questionnaire and involved four hundred (400) Micro, Small and Medium Business Enterprises situated in Lusaka’s central business district. With the help of SPSS Software, data collected was analyzed by using multiple regression analysis. The findings obtained showed that only competitive aggressiveness and autonomy in relation to business performance, had a significant influence on MSME business performance and pro-activeness, innovativeness and risk taking had an insignificant relationship to business performance. This study contributes to the limited amount of literature in Zambia in the field of Entrepreneurial Orientation and enhances the knowledge of Entrepreneurial Orientation dimensions on the performance and growth of business ventures
Thesis of Master of Business Administration in Finance