Gender biases in the language and captions of anti-aids posters : The case of Zambia Anti-Aids campaign

dc.contributor.authorKamanga, Collins Yohanne
dc.date.accessioned2012-02-02T08:59:13Z
dc.date.available2012-02-02T08:59:13Z
dc.date.issued2012-02-02
dc.description.abstractThis study examined whether or not gender biases existed in the anti-AIDS posters and their accompanying captions in Lusaka, Zambia. The exercise was undertaken to test the proposition that there were gender biases whether against men or against women, or in favour of men or in favour of womenin the design of messages these posters and captions were intended to convey and that these biases either distorted the intended messages or facilitated the understanding of these messages. The corpus was obtained by administering a questionnaire which had questions based on a core of sampled posters and their accompanying captions. Raw figures, percentages, tables and bar graphs have been used to show the presence and proportion of these biases.en_US
dc.identifier.urihttp://dspace.unza.zm/handle/123456789/1076
dc.language.isoenen_US
dc.subjectSex discrimination -- Zambiaen_US
dc.subjectAids (Disease) -- Posters -- Lusakaen_US
dc.titleGender biases in the language and captions of anti-aids posters : The case of Zambia Anti-Aids campaignen_US
dc.typeThesisen_US
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