The spatial behaviour of Manda Hill Complex Users

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Kahinga, Kajimo L
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The visit to a store or a shopping center is a result of a choice made by the consumer between - typically a small number of possible options that include privacy and separation from others, critical distance, time constraints and freedom to move around. This study examines some of the factors that influence the spatial behaviour of Manda Hill complex users. This was done by assessing how privacy, critical distance, time constraints and freedom to move around influence the consumers to use Manda Hill complex. The sample size was non-randomly selected and comprised of 30 males and 30 females. An interview schedule was used. Independent factors studied included levels of education, income and area of residence. The study shows that despite most people enjoying their privacy, it least influences them to use Manda Hill complex. Critical distance and proximity to the Manda Hill complex influences the users in that more people who stay near-by use it more often. Further, the spatial behavior of the Manda Hill complex users is mostly influenced by the convenience of doing business in one place. This reduces the time one spends on doing business The spatial behavior is in addition influenced by the freedom to move around, though some users felt that their freedom is sometimes disturbed by over crowding.Noteworthy, the study was limited because some respondents were reluctant or busy to give out answers. More especially was the limitation due to fact that the variables are related to cognitive structures and hence difficult to measure and analyse.
Retail Trade , Consumer Behaviour-Zambia