A study of factors that determine micro and small enterprises (MSEs) adoption of mobile money for business transactions: a case of MSEs in Lusaka central business district.

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Ngwira, Tasila Alice
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The University of Zambia
The Study aimed to understand the factors that influence the adoption of mobile money services for business transaction purposes by small and medium enterprises (MSEs) in Lusaka. The aim was divided into three specific objectives. These objectives were to assess the factors that determine the use of mobile money by MSEs for business transaction purposes; to examine the relationship between these factors and the use of mobile money by MSEs for business transaction purposes, and to ascertain the effect of the factors on the use of mobile money by MSEs for business transaction purposes. The study used cross-sectional primary data. The study employed a pragmatism research philosophy and mixed research approach. The data was collected using a survey questionnaire administered by the researcher to respondents sampled using purposive sampling techniques. The study had a sample size of 102 respondents. The empirical results showed that most businesses who use Airtel money started using it less than a year ago, consider the cost to be fair, save on the platform, are affected by insufficient space borrow on the platform and are also affected by the unavailability of agents. The regression results showed that savings and insufficient float have a statistically significant impact on the adoption of mobile money. Saving using mobile money increases the likelihood of using it to conduct business transactions and issues of insufficient float among agents constrain the probability of using it to conduct business transactions. From the findings, it was recommended that mobile money providers create a mobile money product tailored for micro and small businesses.
Thesis of of Master of Business Administration in Finance