Evaluating the factors influencing the adoption of technology among christians as a medium for worshipping: case of SDA church during lock down in Lusaka.

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dc.contributor.authorSiamatendu, Kasyonta
dc.date.accessioned2024-09-04T07:25:41Z
dc.date.available2024-09-04T07:25:41Z
dc.date.issued2024
dc.descriptionThesis of master of Business Administration Management Strategy.
dc.description.abstractThe outbreak of COVID-19 marked a significant turning point for humanity, impacting various aspects of life, including religious practices. The pandemic accelerated the trend towards digitalization and the increased use of technological resources for worship, particularly due to restrictions or closures of places of worship. However, some churches still exhibited reluctance towards adopting technology for worship. This study aimed to identify the factors influencing the adoption of technology for worship during the COVID-19 lockdown by Seventh-day Adventist (SDA) Christians in Zambia and to propose a model for its implementation. A survey research approach was utilized, with a researcher-administered questionnaire distributed to purposively sampled participants. A total of 384 questionnaire responses were received, resulting in a response rate of 79%. The primary data collected was analysed using Statistical Package for Social Science (SPSS) and Excel. The findings from the regression analysis revealed that performance expectancy, and social influence significantly influenced the behavioural intention to use technology for worship. However, effort expectancy and facilitating conditions did not have a significant impact on behavioural intention. Based on these findings, it is recommended that church leadership and stakeholders consider these factors when introducing technology for worship to enhance church attendance. This can potentially increase financial contributions such as tithes and offerings, as attendance often correlates with financial support. The Unified Theory of Acceptance and Use of Technology (UTAUT) model can be effectively used to evaluate factors influencing technology adoption in worship, as it provides a comprehensive framework for investigating relevant factors.
dc.identifier.urihttps://dspace.unza.zm/handle/123456789/8868
dc.language.isoen
dc.publisherThe University of Zambia
dc.titleEvaluating the factors influencing the adoption of technology among christians as a medium for worshipping: case of SDA church during lock down in Lusaka.
dc.typeThesis
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