Evaluation of the impact of the stock price on the financial performance of telecommunication companies in Zambia: a case study of Airtel Zambia limited (2012 – 2021).

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Date
2024
Authors
Mutafu, Wabei Catherine
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The University of Zambia
Abstract
In the fast-paced telecommunications sector, understanding the relationship between a company's stock price and financial performance is crucial. This study focuses on Airtel Zambia Limited, a company where stock price changes could impact revenue. Despite growing market share, Airtel Zambia faced operational challenges and negative performance indicators due to economic turbulence in Zambia and the COVID-19 induced recession. This led to a substantial loss in 2020. Existing literature lacks a comprehensive understanding of this relationship, creating a knowledge gap. This study aims to fill this gap by analyzing the correlation between Airtel Zambia's stock price and annual net revenue. The objective is to determine how stock price changes influence financial performance. The study uses primary and secondary data to examine historical data related to Airtel Zambia's stock price and annual net revenue. Statistical techniques like regression analysis and correlation calculation were used to evaluate the relationship between these variables. Surveys were also conducted to gather employee insights on the impact of stock price changes on revenue. The analysis revealed a significant negative correlation between Airtel Zambia's stock price and annual net revenue. Despite stock price volatility, the company's revenue remained relatively stable, suggesting other factors play a larger role in revenue generation. This study highlights the complex relationship between stock price and financial performance in the telecommunications sector, specifically focusing on Airtel Zambia Limited. The findings underscore the need to consider various factors when evaluating a company's financial health. These insights could guide strategic decision-making within Airtel Zambia and other telecom companies. Future research could explore the specific factors driving revenue generation in the telecommunications industry, enabling targeted interventions to enhance financial performance and contribute to sector growth and sustainability.
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Thesis of Master of Business Administration in Finance
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