An empirical effectual study of mobile phone banking on the liquidity situation of selected Natsave bank branches of Lusaka district, Zambia.
Date
2024
Authors
Anywar, Ogena
Journal Title
Journal ISSN
Volume Title
Publisher
The University of Zambia
Abstract
The study investigated the relationship between mobile phone banking and the liquidity of selected branches of the National Savings and Credit Bank (NATSAVE) within the Lusaka District, Zambia. The research employed the embedded mixed research design, engaging NATSAVE employees and customers in Lusaka District. A stratified purposive and simple random sampling was utilized, with a sample size of 250 respondents. Quantitative and qualitative data were collected using structured questionnaires and guided interviews respectively. Descriptive and thematic analysis techniques were employed to analyse quantitative and qualitative data within Microsoft Excel and SPSS environment. The findings of this study showed that the mobile banking systems adopted by NATSAVE Bank consisted of services ranging from account balance checking to a more advanced functionalities such as mobile bank deposits and bill payments. Additionally, the study revealed a positive strong (r = 0.83) relationship between mobile banking and NATSAVE Bank’s liquidity. The majority of respondents expressed the belief that mobile banking has no significant impact on the bank’s liquidity. Regarding the solutions tailored to address the potential constraints effecting the mobile banking on NATSAVE Bank’s liquidity, the findings highlighted the following: introduction of transactional limits, encouraging digital savings, offering liquidity management education, introducing dynamic fee structures during peak periods, establishing a liquidity reserve, and fostering strategic partnerships with mobile wallet providers.
The recommendations that emerged from the study were: 1. NATSAVE should adopt adaptive strategies for mobile banking by regularly evaluating and adjusting its services based on customer feedback, industry trends, and technological advancements. 2. NATSAVE should explore strategic collaborations with Fintech innovators to integrate cutting-edge technologies into mobile banking services. 3. NATSAVE should explore innovative ways to engage customers within the mobile banking ecosystem.
Description
Thesis of Master of Business Administration (MBA)